GRAPHIS ADVERTISING ANNUAL 2015

A woman standing next to a fire in a smoky outdoor setting at night, wearing a dark, waterproof jacket, a matching skirt, and lace-up boots, with her hand on her hip and her head tilted back, looking away from the fire.
A woman sitting on a vintage chair in a lavish, dimly lit room with a dark blue wall, ornate fireplace, and candles. She is dressed in a white dress with a gold belt, wearing red and black winter boots, and holding a sword. There is broken glass, a s
A woman with red hair and pale skin holding a small gold-colored square in her hand, looking directly at the camera with a serious expression, in front of a gray brick wall. She is wearing a gray hoodie and has red nail polish. The text on the left p
Left page shows a bathroom sink with toothbrushes, toothpaste, a water glass, towels, and other toiletries. There is a caption mentioning art checked-in at a hotel. Right page features a person sitting on a lifeguard chair on a snowy landscape, with
A mini car with glowing orange lights, illuminated with a fiery effect, set against a dark background.
Two side-by-side advertisements for Tiffin motorhomes featuring a bus in scenic outdoor settings at sunset and night sky. The left shows a yellow sky with birds flying, the right shows a starry night with stars forming musical notes.
A silver MINI Countryman with black roof and mirror caps driving on snow-covered terrain, creating a snow spray behind it.

WHAT’S INSIDE

This volume brings together the year’s Platinum, Gold, and Silver award–winning campaigns, featuring work by leading agencies including Lewis Communications, LLOYD&CO, The Richards Group, Doner Advertising, DeVito/Verdi, WONGDOODY, and Dunn&Co, among others. In-depth Q&As with Butler, Shine, Stern & Partners CEO Greg Stern and Executive Director John Butler offer insight into the philosophies behind the agency’s most successful work. Complementing the showcased campaigns are detailed editorial descriptions outlining each assignment, creative approach, and resulting execution, providing a behind-the-scenes view of how agencies translate strategy into impactful ideas. Together, these elements position the volume as an essential reference for advertising professionals, clients, designers, and students seeking a deeper understanding of contemporary creative practice.